What each platform is
Freightools
Freightools builds the governed foundation first. Tari extracts carrier tariffs, contracts, PDFs, and spreadsheets into structured rate data, with every extracted value linked back to the source clause for human review. Rate Management stores contracts, surcharges, markups, validity periods, customer rules, and versions. Miles assembles margin-aware quotations from that library and records the inputs behind every price so any quote can be reconstructed later. Instant Quote and the Digital Customer Portal put a self-service surface in front of customers under the forwarder's own brand. The products are modular and sit above the existing TMS rather than replacing it.
Wisor
Wisor builds outward from the inbox. Its platform converts inbound email requests into branded quotations, compares contract and spot options, applies margins, and manages the resulting opportunities through CRM, automated follow-up, scheduling, booking, and shipment tracking. It documents TMS and ERP integration, and it obtains live carrier-rate and capacity information through an integration with WebCargo. The result is an inbox-centered sales and revenue automation proposition with broad pipeline visibility.
Capability comparison
Statuses reflect each vendor's current public documentation, not a feature verdict: Publicly documented means the vendor describes the capability on its official site, Partially documented means the exact scope is unclear, and Confirm during evaluation means no reliable public documentation was found or implementation varies.
| Category | Freightools | Wisor |
|---|---|---|
| Tariff ingestion | Publicly documented Tari extracts native PDFs, scanned PDFs, Excel/CSV sheets, and emailed attachments into structured records. Every extracted field links back to its source clause, and operations reviews side by side before approval. | Partially documented Rate management and contract-versus-spot comparison are documented, which implies contract rates are loaded into the platform. Extraction formats, clause traceability, and verification steps were not detailed in the public material we reviewed. |
| Rate management | Publicly documented A structured library of contracts, surcharges, markups, validity periods, and customer rules. Changes are versioned and reversible, and conflicting rules are surfaced for a manager to resolve rather than silently overridden. | Publicly documented Rate management is a documented part of the Wisor platform, alongside contract and spot option comparison inside the quoting flow. |
| Rate procurement | Partially documented Spot Rate Search aggregates ocean, air, and road spot benchmarks next to contract prices. Freightools describes spot-data ingestion in general terms; it does not advertise a named direct-carrier connectivity network. | Publicly documented Wisor obtains live carrier-rate and capacity information through an integration with WebCargo. |
| Modes | Publicly documented Miles quotes ocean FCL and LCL, air, road, and rail from the same tariff library, with the same margin rules across every mode. | Partially documented Contract and spot comparison, booking, and tracking are documented. A full mode-by-mode coverage list was not published in the material we reviewed; confirm lane and mode fit during evaluation. |
| Quotation workflow | Publicly documented Miles drafts quotes from inquiries arriving by email, portal, or manual entry, applies margin rules, and shows how each price was built. Below-floor quotes require a logged manager approval. | Publicly documented Wisor documents converting inbound email requests into branded quotations through Wisor Ignite, its AI inbox product, comparing contract and spot options, applying margins, and managing the sales pipeline with automated follow-up. |
| Commercial governance | Publicly documented Margin floors by lane, customer, and trade. Customer-specific markups encoded as owned, expiring rules. Overrides are logged with a reason, and every quote stores the inputs and rate records used to build it. | Partially documented Margin application is documented in the quotation flow. Margin floors, rule-conflict handling, and audit history were not detailed in the public material we reviewed. |
| Customer experience | Publicly documented Instant Quote gives customers self-service quotations under the forwarder's own domain and brand, with per-customer guardrails. The Digital Customer Portal adds booking status and document access. | Partially documented CRM customer records, branded quotations, and shipment tracking are documented, but we found no reliable public documentation of a white-label self-service quoting portal; confirm scope during evaluation. |
| Execution | Partially documented Accepted quotes create pre-filled booking requests in the operations queue, and quotes can be exported or pushed to the existing TMS. Freightools does not publicly claim direct carrier eBooking. | Publicly documented Scheduling, booking, and shipment tracking are documented parts of the platform, with live carrier capacity information available through the WebCargo integration. |
| Integration | Publicly documented Positioned as a pricing and quotation layer that exports or pushes into the existing TMS. Spot inputs can arrive by API or manual entry. The TMS does not need to change. | Publicly documented TMS and ERP integration is documented, along with the WebCargo integration for live rates and capacity. |
| Security | Publicly documented Tariff libraries are private per workspace, pricing control is role-based, and overrides are logged. Freightools states plainly that it does not currently claim third-party security certifications. | Confirm during evaluation We found no reliable public documentation of certifications, SSO, or audit logging either way. Request security documentation from Wisor during procurement. |
| Deployment | Publicly documented Eight independent but connected products on one rate library. Forwarders can implement a single module, such as Tari or Instant Quote, without replacing existing operational software. | Partially documented Documented TMS/ERP integration suggests overlay deployment, but the public material we reviewed does not detail a module-by-module adoption path. |
| Best-fit customer | Publicly documented Forwarders whose pricing core is their own contract portfolio and who want governed AI quoting, margin discipline, and a branded customer experience while keeping their current TMS. | Publicly documented Forwarders whose priority is the RFQ inbox and the commercial pipeline: email-to-quote automation, CRM records, follow-up, booking, and tracking in one platform. |
Where each is strong
Where Freightools is strong
- Source-clause traceability: every value Tari extracts links back to the clause it came from, so review is a side-by-side confirmation rather than a leap of faith.
- Commercial governance: margin floors, customer-specific rules with owners and expiry dates, logged overrides, explicit rule-conflict resolution, and reversible versioning.
- Quote reconstruction: every quote stores its inputs and the rate records used, so any price can be re-opened and defended months later.
- White-label customer ownership: Instant Quote and the Digital Customer Portal run under the forwarder's brand and domain, with per-customer quoting guardrails.
- Modular TMS coexistence: adopt one product at a time above the existing TMS instead of committing to a platform migration.
- Management oversight: AI Command Center gives leadership a live view of quotes, margins, exceptions, and tariff freshness.
Where Wisor is strong
- Inbox-native selling: Wisor Ignite converts inbound email requests into branded quotations directly from the RFQ inbox.
- CRM and pipeline depth: opportunity management, customer records, and sales-pipeline visibility are part of the documented platform.
- Automated follow-up: sales automation keeps quotes moving through the pipeline after they are sent.
- Execution in one place: scheduling, booking, and shipment tracking sit in the same platform as quoting.
- Live market connectivity: an integration with WebCargo supplies live carrier-rate and capacity information.
Which platform fits your operation?
Choose Freightools when
- Your private carrier contracts are the pricing core, and you need them extracted, verified against source clauses, and kept current.
- You need enforced margin floors, owned pricing rules, logged overrides, and an audit trail that can reconstruct any quote.
- You want customers self-quoting under your own brand and domain, with guardrails you control.
- You want to modernize the pricing, quoting, and customer-experience layer without replacing your TMS, adopting modules incrementally.
Wisor may be stronger when
- Your bottleneck is the RFQ inbox, and email-to-quote automation with built-in follow-up is the first problem to solve.
- You want CRM, opportunity management, and sales-pipeline visibility in the same platform as quoting.
- You want scheduling, booking, and shipment tracking handled alongside the commercial workflow.
- Live carrier rates and capacity through the WebCargo integration matter more to you than a private tariff-governance layer.
Frequently asked questions
- Is Freightools more AI-powered than Wisor?
- That claim would not be honest from either side. Both companies make AI central to their product. The practical difference is where the AI begins. Freightools applies AI to the tariff and pricing-governance foundation, with source-clause validation, human approval, and rule ownership. Wisor applies AI to the RFQ inbox and the commercial pipeline, converting emails into quotations and automating follow-up.
- Can both platforms run alongside an existing TMS?
- Freightools is explicitly positioned as a pricing and quotation layer above the TMS: quotes export or push into the system you already run, and modules can be adopted one at a time. Wisor documents TMS and ERP integration as part of its platform. In both cases, confirm the depth of the integration against your specific TMS during evaluation.
- Where do live carrier rates come from on each platform?
- Wisor obtains live carrier-rate and capacity information through an integration with WebCargo. Freightools centers on the forwarder's own contracts, extracted and governed in its rate library, with ocean, air, and road spot benchmarks aggregated for comparison in Spot Rate Search. Freightools describes its spot-data ingestion in general terms rather than as a named carrier network.
- Does either vendor publish third-party security certifications?
- Freightools states publicly that it does not currently claim third-party security certifications; it documents per-workspace data separation, role-based pricing control, and logged overrides instead. For Wisor, we found no reliable public documentation on certifications either way. Enterprise buyers should request current security documentation from both vendors during procurement.
Research date: August 4, 2026. This comparison is based on public product documentation and announced integrations from both companies, reviewed on August 4, 2026. Capabilities are marked as publicly documented, partially documented, or confirm during evaluation. Absence of public documentation is never presented as absence of the capability. No vendor-issued ratings or third-party review scores are used.
See your own tariffs quoted
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